The Boston Consulting Group

How advanced is your company's customer insight function?

Many companies struggle to realize the full potential of their customer insight function— use the diagnostic tool below to evaluate your company's function.

In less than ten minutes we will guide you through assessing the current state of your company's customer insight capabilities. Then, we will score your company across six dimensions and tell you what you are doing well and what you can likely improve.

How advanced is your company's customer insights function?